Sante

CoolBrands statue for Sante

On the 27 June this year, during ‘CoolBrands – what the Poles desire’ gala the first in Poland album CoolBrands 2006/2007 was presented. The album describes the most trendy brands on Polish market. The most ‘cool’ brands were awarded CoolBrands statues. Among them was Sante. We are proud of the award and we’d like to thank you all – our consumers – for voting on Sante during the first - internet stage of the CoolBrands competition.
The gala, which was organized in Poland for the first time, was the final phase of the project whose objective was to select the most desired Polish brands. The event attracted hundreds of people, among them 48 representatives of the awarded brands. One of the special guests was the President of Superbrands Eamonnn Sadler.
“CoolBrand title is awarded to those brands which have created a special bond with their clients. Being ‘cool’ comes from unusual brand identity. We don’t give the title for the financial results or the size of the company. People who can identify with the message communicated by the brand decide about the nominee” – said Nina Kowalewska-Motlik, the President of New Communications and the organiser of Polish edition of CoolBrands.

CoolBrands Project was commissioned in Poland by an international organisation Superbrands ltd. Superbrands Ltd. was founded 12 years ago and is currently present in more than 70 countries around the world. The organisation’s objective is to promote and award strong brands on local markets. The project CoolBrands consisted of 3 stages. In the first stage Streetcom agency created preliminary brand list, which in the second stage was completed by internet users’ votes. Internet users via the portal www.coolbrands.onet.pl pointed brands which they deemed the most popular. In the third stage the brand list was assessed by an independent Brand Council.
The first in Poland CoolBrands project was, at the same time, part of an European research into consumers’ preferences in 9 countries (total: 100000 respondents). Other countries which participated in the survey are: The Check Republic, Denmark, France, Greece, Spain, the Netherlands, Ireland, Germany, Norway, Portugal, Russia, Switzerland, Sweden Great Britain, Iceland, Hungary and Italy. You can find additional information at www.coolbrands.onet.pl.

CoolBrands Poland 2006/07
Sante brand has been awarded the title ‘CoolBrands Poland 2006/07’ in the first Polish edition of CoolBrands project. CoolBrands are those brands which are desired among people who shape trends and influence public opinion. These brands have special magic power which causes that their users are perceived as people with distinctive taste and style. The five features that a brand must have to be ‘cool’ are: style, innovation, originality, authenticity and uniqueness.