Sante

Sante brand has been awarded the title ‘CoolBrands Poland 2006/07’ in the first Polish edition of CoolBrands project. CoolBrands are those brands which are desired among people who shape trends and influence public opinion. These brands have special magic power which causes that their users are perceived as people with distinctive taste and style. The five features that a brand must have to be ‘cool’ are: style, innovation, originality, authenticity and uniqueness.